Third Wave Service
Cart / 0 Item(s) Info

The term "Prosumption", meaning the merge of consumption and production, was first introduced in 1980 by Alvain Toffler in his book “The Third Wave”. Since then it has gone from a futurist fantasy to reality.

Ikea introduced their first line of self-assembly furniture in the 60s, since then consumption work - the outsourcing of production processes to the consumer - has largely increased. Self-checkout in supermarkets, e-commerce and ready-to-assemble furniture are sold as the liberation of the consumer. In reality though, it is used as a way to lower production cost and maximize consumption.

Based on Tofflers utopian ideas from his book, the platform “3waveservice” proposes a transparent way of prosumption. It offers a circular system that outsouces most of the work to the prosumer, who in exchange gets rewarded with discount or free items. The project aims to create a fair and transparent prosumer network, where through their involvement, participants get a better understanding of production and the value of manual labour

Project by Anton Defant